I was given this (Pink colour) as a gift with one of my purchases, and I coincidentally ran out of tape 2 days later. I reached for this and IMMEDIATELY could tell it was different. The smoothness that the tape came off the roll without that tugging or pulling tension surprised me. For the FIRST time, I was able to tape back lashes without sweating a little that I might pull some of the lashes off, and I was so happy to use it on the under eyes without worrying about the same thing. It holds everything in place perfectly, does not budge, but does not pull either! I'm obsessed!