The Lash Artist's Complete Guide to the Holiday Season

Valentine's Day can be a hectic time for everyone – especially for business owners who need to balance their own needs with those of their clients. We want to help you navigate this season with minimal stress, so we're sharing our best tips and tricks to plan ahead. To truly embrace the spirit of Valentine's Day and create something extra special for your clients, consider these small ways to stand out as their artist and prepare your business accordingly.

Celebrate the Season with Exclusive Offers for Your Clients

CLIENT GIFTS

Honor your loyal clients with thoughtful gifts. A small token of appreciation, paired with a personalized note, strengthens relationships and acknowledges their vital role in your business. Consider practical aftercare items like sleep masks for a memorable touch.

HOLIDAYS SPECIALS

Implement a rotating weekly promotion to keep your seasonal offers fresh and engaging. One week, you could feature add-on services—for example, a special bundle that pairs a lash touch-up with a brow lift at half price. The next week, shift focus to retail by offering 40% off all aftercare products for the entire week. You can also run a referral special: for every new client referred, reward your existing client with $20 toward their next appointment and offer the new client $20 off their first service.

GIFT CERTIFICATES

Gift cards are also a powerful tool for attracting new business. Market them as the perfect holiday gift for partners and spouses—after all, what could be better than the gift of choice? To further incentivize sharing, consider a promotion for existing clients, such as: "Buy a $50 gift card for a friend and receive a $20 credit for yourself!"

Highlight Your Unique Value Proposition

OFFER COLORED LASHES

Adding a festive twist with colored lashes is a holiday favorite among clients. Even a few strategically placed gold or silver lashes can make the eyes truly sparkle. To capitalize on this trend, we recommend investing in Shelash Lookbook and stocking at least one tray of each color option. The Lookbook allows for easy client visualization, helping them imagine how a pop of color would enhance their look before committing.

ADD EXTRA HOLIDAY TOUCHES IN YOUR STUDIO

Infusing your studio with seasonal scents—from pumpkin spice to fresh pine—elevates the entire client experience. To create an unforgettable first impression, consider offering a festive beverage station in your waiting area. A simple dispenser filled with water, sliced oranges, cranberries, and cinnamon sticks provides a delightful, multisensory welcome.

Transform the processing time required for services like lash and brow lifts into a dedicated moment of holiday pampering. Enhance the client experience by offering a soothing hand massage with peppermint-scented lotion or oil. This thoughtful addition helps relieve muscle tension and promotes deep relaxation.

SET THE MOOD WITH MUSIC

Curate a holiday playlist to enhance the ambiance of your studio. You can either create your own mix or select a pre-made list from a streaming service. If crafting your own, aim for a balanced blend of timeless classics and contemporary festive tunes. Be mindful not to overdo the holiday music, as not everyone enjoys an excess of seasonal sounds—subtlety is key to creating a welcoming atmosphere for all.

Strategic Roadmap for Holiday Lash Promotions

GROUP UP WITH YOUR LASH BESTIES

Maximize your holiday savings through collaborative purchasing. Reach out to fellow lash artists to organize a group bulk order. Consolidating demand allows everyone to purchase their preferred products at a significantly reduced cost.
For efficient planning, we recommend pre-organizing a shared payment method (e.g., Venmo, Zelle) within the group to streamline reimbursement and simplify the financial process.

SHOP SMART

Holiday promotions present a significant purchasing opportunity that requires strategic planning to manage effectively. To mitigate overwhelm and ensure prudent spending, adopt a data-driven approach. Create a prioritized shopping list by analyzing your bestsellers from both the current and previous year. Complement this with a thorough and frequent review of your existing inventory to avoid over-purchasing. Finally, incorporate extended shipping timelines into your planning, as seasonal delays are inevitable. This disciplined process will help you secure the most valuable deals for your business.