OEM & Private Label

Building a private label brand takes time and effort, but with Shelash as your trusted OEM partner, you don’t have to do it alone.

SHELASH offers salon-grade private label manufacturing tailored, designed for lash studios, beauty academies, boutique stores, and professional resellers.

Our focus is product consistency, market-ready presentation, and efficient fulfillment.

Understanding Private Label (OEM) with Shelash

Private label means we manufacture high-quality products that you sell under your own brand. You control every detail—from ingredients and packaging to label design—while we handle production and delivery to your doorstep.

At Shelash, we also offer logo printing services, allowing your brand to be featured directly on the products you order. Our private label range includes:

• Eyelash extensions

• Glue & Liquids

• Lash Tools

• Pre- and aftercare products

Building a professionally branded cosmetic line with us is a fast and effective way to strengthen your company’s image and grow your business.

What's the process of Private Label?

To begin your private label journey with us, we recommend first exploring and testing our existing Shelash products for quality and inspiration. Our website offers a diverse selection of proven formulas and items available for purchase.

Next, please contact our Private Label team at support@shelash.com or +1 803 240 1313 and provide the following details. A dedicated colleague will reach out to you promptly.
• Your Name and country*
• Phone Number
• Products of interest for private labeling

Designed for lash studios, beauty academies, boutique stores, and professional resellers, our structured private label support helps you upgrade from buyer to brand owner. 

1. Custom Private Label Card Design

Simply share your logo concept with us, and our professional designers will bring it to life. We’ll collaborate closely with you to refine and elevate the design to match your vision.

2. Custom Boxes

We offer fully customizable packaging boxes, available in classic plastic, premium plastic, and paper materials. Understanding that packaging is essential to your brand, we are committed to helping you create compelling and distinctive eyelash boxes. Partner with us, and we will craft a box that elevates your brand presence. Best of all, our professional design service is provided completely free of charge to our valued partners.

What's the minimum order quantity for OEM?

Please note there is a minimum production commitment per item. Each order requires a minimum of 100 trays, with mixed styles available, and a minimum of 20 pieces for tools and accessories.

Why Partner with Us for Your Private Label?

Your Success, Our Commitment. We ensure consistent quality control by inspecting all products before shipment, and with in-house manufacturing, we manage production internally for greater precision. Our delivery commitment is backed by clear production timelines and structured scheduling to keep everything on track.

Email: support@shelash.com

Telephone: +1 803 240 1313

SHELASH —— Professional Private Label Lash Solutions