Our bodies naturally change as we grow older, and many of these shifts can feel unwelcome. Issues like thinning lashes and sagging skin often take a toll on self-esteem.
As lash professionals, we’re able to help women restore a touch of youthful charm and address these common signs of aging.
If your salon primarily serves clients in their twenties and thirties, you’re overlooking a huge potential market.
The anti-aging industry in North America hit $16.58 million in revenue back in 2020, with projections showing it will rise to $21.36 million by 2025. This clearly proves that mature customers are willing to spend generously to maintain a youthful appearance.
The older population continues to expand, and the lash industry should not ignore this group.
That said, applying lash extensions for clients aged 50 and above comes with unique challenges and calls for thoughtful preparation. Below we’ve put together practical tips to help you build an age-friendly space in your lash salon.
Prepping Natural Lashes for Mature Clients
With age, our skin gets oilier
Skin tends to produce more oil as part of the natural aging process. While this can be a minor issue for lash extension applications, it is easy to resolve with the right products.
When prepping lashes for mature clients, use shelash Lash Foam and shelash Lash Primer to clear away excess oils from the natural lashes. The process is simple and straightforward.
The lash primer breaks down residual oils and makeup on the lashes, while also balancing their pH levels. This creates a strong bond between natural lashes and extensions, and ultimately helps the lash sets last longer.
The Best Lash Extensions for Mature Clients
Mature clients typically have sparse, dry natural lashes.
Their lashes are often fine and fragile, unable to bear heavy weight — this can easily lead to breakage or premature shedding.
For such cases, ultra-light lash extensions are a must. The shelash Super Flat Lash is an excellent choice: it delivers gorgeous fullness, and weighs 70% less than standard mink lashes.
Just picture how delighted your clients will be when they look in the mirror, admiring their lush, beautiful lashes that stay securely in place.
Lash lines may develop gaps as we age
Many women experience lash thinning and noticeable gaps after menopause, which can really affect their mood and confidence. Wide fan volume lashes are the perfect solution to this concern.
You may choose ready-made fans like 5D volume lashes, or craft unique custom styles using ultra-light 0.03mm mink lashes.
Lashes can fade in color as we age
Hair gradually loses its shine and pigment with age, and natural lashes are no exception. Over the years, lashes also fade and become noticeably lighter.
This is a great chance for lash artists to swap traditional black extensions for soft brown tones. Many mature clients prefer to avoid the bold look of pure black.
To enhance their appearance and lift their confidence, you can pick brown Super Flat Lashes for a classic style, or brown Easy Fanning Lashes to create gorgeous volume looks.
What type of lash extensions to use on older clients
Eyelids tend to sag with age. As skin loses elasticity and starts to droop, hooded eyes become common among mature clients. This makes picking the right lash curl a tricky part of our work.
Luckily, there is a perfect solution to lift droopy eyes. L and L+ curl lashes are designed to open up the gaze, ideal for hooded, deep-set and sagging eyelids typical of older clients.
The L+ curl offers more lift than the standard L curl. If your client prefers a bolder look, L+ will be the better choice.
Choosing Lash Thickness & Length for Mature Clients
Clients aged 50 and above typically have finer natural lashes compared to younger people. For elegant classic lash styles, we suggest using extensions with a thickness of 0.10 to 0.15mm.
Stick to shorter lengths as well — they should be no more than 2mm longer than the client’s natural lashes. Overly long extensions will draw attention to sparse areas along the lash line and also have poor retention.
That said, you can go for slightly longer lashes for clients with droopy or hooded eyelids. Their natural lashes are often hidden when the eyes are open, so extra length here helps enhance the look.
Ready to elevate your lash game? Visit shelash.com and discover the collection waiting for you in South Carolina.
