When you first start out, you probably think being a lash artist is simply about applying lashes—easy, right? But soon enough, you realize there's so much more to it. Especially if you're self-employed, you're not just a lash artist; you're running a small business. That means juggling clients, supplies, timing, marketing, and sometimes even staff!
Based on conversations with artists in the community, we've put together the top five struggles lash artists face—and how to handle them like a pro.
The Cost of Lash Supplies
Struggle: You want the best products for your clients, but high-quality lash supplies can add up fast. And if you've ever tried to cut costs with cheap lash products, you already know how that ends.
Solutions:
Plan ahead & do regular stocktakes.
Do a monthly or bi-monthly stocktake to avoid last-minute express orders and duplicate trays. Many suppliers offer free shipping on orders over a certain amount and bulk discounts, so planning ahead pays off.
Take advantage of discounts & loyalty programs.
Stick with a brand that rewards your loyalty—look for programs that give points on re-orders, social media tags, and reviews.
Keep receipts for tax time.
Lash supplies are tax-deductible. Be sure to save your receipts and track your expenses to maximize your return.
Gaining New Clients
Every lash artist remembers the early days—empty calendars and plenty of self-doubt. But building a client base doesn't have to be intimidating. Here's how to attract more lash clients:
Carry business cards everywhere.
Hand them out at coffee shops, salons, or even the gym.
Join local Facebook groups.
Mum groups and community pages are often full of potential clients.
Offer model sets.
This helps you build your portfolio, grow your confidence, and create content all at once.
Stay active on social media.
Consistency and creativity matter more than follower count. Make sure your Instagram bio includes your location, services, and booking link.
Reward loyalty & referrals.
Offer discounts for referrals or set up a loyalty card like “sixth fill free.”
Taking Too Long on Lash Sets
Speed comes with experience, but there are a few tricks to help you work faster without sacrificing quality.
Pro tips for quicker sets:
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Keep your lash setup organized and your tools within reach.
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Invest in bright, even lighting for your lash station.
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Choose a fast-drying adhesive that matches your working speed.
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Try a bonding accelerator or sealant to speed up drying time.
Client reminders:
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Ask clients to arrive with clean lashes and on time.
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Suggest silent appointments—they can help both of you stay focused.
Poor Lash Retention
Few things are more disheartening than receiving a message from a client saying, “My lashes all fell out!” Here’s your checklist for great lash retention:
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Monitor temperature and humidity in your workspace (use a hygrometer).
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Choose an adhesive that suits your speed and environment.
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Shake your glue regularly and replace it every 15–20 minutes.
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Clean the natural lashes thoroughly before every application.
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Check your base attachment and isolation technique.
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Avoid using extensions that are too heavy for the natural lashes.
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Educate clients on proper aftercare.
For more in-depth guidance, explore our full retention guide.
Finding & Hiring Staff
Thinking about expanding your lash business? Bringing on your first team member is a big step—but it can be a total game changer.
When to consider hiring:
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You're booked out for weeks or even months in advance.
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You have extra salon space that's not being used.
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You're ready to grow beyond working solo.
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You're looking for a team dynamic.
Before you hire:
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Decide whether you want full-time, part-time, or commission-based help.
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Get familiar with payroll basics, including leave entitlements and retirement contributions.
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Conduct interviews, test lash skills, and check references.
It's not an easy process, but finding the right person can free up your time and take your business to the next level.
Ready to elevate your lash game? Visit shelash.com and discover the collection waiting for you in South Carolina.
