HOW TO STAY AHEAD OF LASH EXTENSION TRENDS

HOW TO STAY AHEAD OF LASH EXTENSION TRENDS

With new lash procedures being discovered, ground-breaking eyelash extensions being developed, and new lash trends appearing left and right, the beauty business is continuously changing and expanding. As a successful Lash Tech, it is crucial that you do everything in your power to keep up with the most recent trends. We are aware that it is quite simple to get stuck in a rut of only making the kinds of lash sets you are accustomed to and adhering to what feels comfortable when you have been a Lash Tech for a long time. However, you'll be passing up a ton of chances to produce gorgeous lashes for clients who ask for trendy sets like Manga Eyelash Extensions or a set of colorful, summer-appropriate colored lashes. Knowing how to remain on top of lash trends is a wonderful method for you to be able to give your clients the best treatments possible as a lash technician!

USE OF SOCIAL MEDIA IS BEST!

Researching what kinds of lash sets and procedures are genuinely popular and currently trending can be done on social media platforms like Instagram and TikTok. Instagram allows you to follow trend-setters and influencers in the beauty sector and keep track of which popular hashtags are trending. If a certain style or approach keeps up in posts, further investigate it to determine whether it would be worthwhile for you to use your time and resources to produce these kinds of lash sets for your own clients.
However, TikTok now appears to be the preferred tool for people to share original material, speak freely, and identify emerging trends. Since 2017, users of TikTok have used the app to broadcast their lash extensions and experiences. Particularly when it comes to lashes and top tips, it has emerged as the ultimate source of beauty and fashion inspiration. TikTok is undoubtedly the best source for videos, product reviews, styling advice, and lash hacks.

GOOGLE TRENDS

A useful online tool that can assist you in gauging the level of interest individuals have shown in a given topic over time is Google Trends. It's also a fantastic tool for spotting any recently popular subjects. You may see how popular a search word has become over time by entering it, such as "hybrid lashes." This will also help you determine whether a particular trend has peaked or is just getting started.
In addition, you can use the 'Related Queries' area to discover more terms and trends associated with the initial search query. The location settings are another element of Google Trends you can use. In addition to seeing how your search is going locally, you can also see what is popular globally. Since many trends begin or peak abroad first, knowing what is popular globally will help you keep on top of the latest trends.

INVESTIGATE YOUR RIVALS

Another excellent strategy for helping you stay current is to keep an eye on what your rivals are doing. Make a list of some of your rivals with businesses that are growing at a similar rate to your own and bookmark their websites and social media pages. By doing this, you may follow up with them on a regular basis to see what services they are providing and if there is anything else special that can inspire you to do something different for your own company. To determine how popular something is and whether you should offer it to your own clientele, you can also use interaction metrics like liking and commenting on postings.

AN EXTENSIVE SUPPLY OF LASH EXTENSIONS

One of the most, if not THE most important method you can assist yourself remain ahead of any trends that come your way is to make sure you have a full supply of lash extensions in all lengths, thicknesses, curls, and even colors accessible to your customers. If you keep a good supply on hand, you won't be caught off guard when a client asks for the most recent lash style they've seen on TikTok!

The greatest approach for you to boost your supply of eyelash extensions without going bankrupt is to acquire your lashes in bulk. To learn more about the Layered Lashes discount program that London Lash recently introduced to help you save money while expanding your lash collections and horizons, see our blog here.


We sincerely hope that you found our top advice for keeping up with lash extension trends to be helpful, whether you're a seasoned Lash Tech who has been in the business for years and wants to stay current or a newbie who wants to get off to a good start.